Japan Chemical Trading Blog

The latest chemical trading industry insights from Japan, Asia and the world, reported by the President of Daishin Corporation, Masa Oguchi.


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Masa Oguchi
President, Daishin Corporation
Born in Nara Prefecture, Japan, in 1973. Currently lives in Osaka.

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Mercedes Sales in Japan Overtook Lexus

According to a Nikkei Newspaper article dated April 4th, German car manufacturer Daimler’s Mercedes-Benz outsold Toyota’s Lexus in the fiscal year 2013 for the first time in five years in Japan.

The article says that sales are growing for Mercedes’ compact models priced 4 million yen or less. I had an impression that Mercedes-Benz sold more expensive models.

Although it is certainly a matter of personal preferences, it makes sense that with an increase, many Japanese buyers would go for a Mercedes if two are in the same price range.

Mercedes Sales in Japan Overtook Lexus

According to a Nikkei Newspaper article dated April 4th, German car manufacturer Daimler’s Mercedes-Benz outsold Toyota’s Lexus in the fiscal year 2013 for the first time in five years in Japan.

The article says that sales are growing for Mercedes’ compact models priced 4 million yen or less. I had an impression that Mercedes-Benz sold more expensive models.

Although it is certainly a matter of personal preferences, it makes sense that with an increase, many Japanese buyers would go for a Mercedes if two are in the same price range.


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