Our relationship with society is one of the fundamental elements in our company’s corporate philosophy, and continuously contributing to the realization of a better society to the best of our ability is one of the reasons for our existence.
Although what we can do is comparatively small, we try to continuously improve our social contribution so that we are able to give back more to society.

Daishin Scholarship

The reason we started supporting students studying abroad

img01Daishin Corporation was founded seven years ago. With the belief that social contribution activities are necessary for the company’s everlasting prosperity, we repeatedly discussed the form these contributions should take. As a result, we decided to support young people who seriously aspire to study abroad for the reasons noted below.

Generally, Japanese people are not very good at expressing themselves. We sometimes have opportunities to attend international conferences where we have observed that Japanese attendees, even though there may be several, rarely speak or interact. Of course, many Japanese people are active on the international stage, but on average, the ratio of Japanese who actively speak in a foreign language on such occasions seems low.


The quality of Japanese products is globally recognized, and it is remarkable that Japanese economic power has been consistently developing since the Meiji Restoration in 1868. However, while Japan’s economy is considered first-class, its politics are considered second-class; we seldom see a talented Japanese person emerging who can undertake the leadership of the worldwide community. It is unfortunate that sincere effort is not always fairly recognized.

Essentially, Japanese people are not very talkative. As symbolized in typical Japanese expressions such as “silence is golden,” “actions speak louder than words,” and “sense the atmosphere,” there is a lack of consensus on the importance of people being able to express their opinions and perspectives in their own words to make it easy for everyone to understand them. It may be easier to live in Japan for people with a similar mindset, but as the world is becoming smaller and international competition is intensifying in all aspects, it has become more important to understand the perspectives of others and to be able to express your own in the international society. Sometimes, it is important to make your point and make others understand you to maintain close relationships. A simple reason for Japanese people being less talkative is their lack of English-language skills. Because of the lack of practical English education and the considerable difference between Japanese and English, it seems that a low percentage of Japanese people speak English, even when including those who speak broken English. If you are poor at English, it is not possible to fully make non-Japanese people understand your point.

Recognizing this situation, we hope to give as many Japanese youths as possible the opportunity to have logical conversations with foreigners and share information about Japan with others. Therefore, we decided to offer scholarships to young people who seriously aspire to study abroad. We believe their experience outside Japan will help them rediscover the beauty of Japan and give them the opportunity to gain confidence. Moreover, with an aim of maintaining their self-motivation, we do not cover the entire cost of studying abroad. However, we do support the cost of tuition and travel for one year of study in undergraduate programs, graduate programs, and MBA programs. As a result of such exchanges between Japan and other countries, a greater number of Japanese people will be able to speak logically, and friendship and interaction between Japan and other countries will be promoted. We believe this will benefit both Japan and the countries we work with.

June 6, 2011
Daishin Corporation

Scholarship student report (updated every month)

--We focus on fostering globally competent talents who, as Japanese, are able to express their own thoughts when communicating with foreign people--

June 2017

Photo: Potluck style breakfast from 7 countries at the brunch meeting in our laboratory

Finally, I have finished the whole course in this term with a presentation today. After the hectic few days to beat the deadline, I am thinking back about various things that happened, and quietly writing down this report. There were above all plenty of projects to be done in a group in this term, there were often conflicts occurring due to cultural differences. In the faculty, half of the students were international students, not Dutch students; this means that there are multinational members in the group projects. Each master student had their own style to process, or their own values in which they have studied at university in their country. That sometimes creates tense arguments due to differences of opinion.

For me, the important thing to avoid cross-cultural conflict is to understand the context which others have in dialogue and data. In the Delft University of Technology, many professors often tell us to understand the context of the object which we are designing for. As the often quoted in class Finnish architect Gottlieb Eliel Saarinen says, “Always imagine an object within its larger context, and from there scale up to the next, and the next, and so on: a chair in a room, a room in a house, a house in an environment, environment in a city plan”. This helps to always imagine the context located one layer above, which is a necessary way of thinking to have the maximum abilities smoothly in a cross-culture context. For instance, some Indian students’ relatives are visiting them and they don’t come to the date of the presentation. Some people might not accept this reason, however, if you know the Indian marriage system, you may have another opinion and could accept that reason easily.

In addition, to understand the other’s context quantitatively based on the data is a much different way of thinking from Japan. During the first term at university, I’ve learnt the way of thinking of multicultural understanding based on the Hofstede’s cultural dimensions theory. The Dutch social psychologist, Gerard Hendrik (Geert) Hofstede has implemented research for 110,000 employees from 40 countries over the world of the IBM (International Business Machines Corporation) and quantified the nationality quantitatively to manage the multinational corporation smoothly. That dimension is divided into six categories: [1. Power Distance, 2. Individualism, 3. Uncertainty avoidance, 4. Masculinity, 5. Long Term Orientation, and 6. Indulgence vs. restraint.] For instance, in Japan, 4. Masculinity is 95 which is the second highest score in the world, however, 2. Individualism is quite low and at only 46. Compared with the Dutch score, it’s almost the opposite, and I realized that there are some nationalities which are opposite to Dutch people. Of course, these indices show only trends as a group, and do not indicate individuals. However, if we know this index in our heads, I think we can avoid unnecessary conflicts.

  • Previous report herePrevious report here

Comments of a 2014 Scholarship Student

“I would like to share the knowledge gained during my study abroad not only with Japan but also with the whole world.”

Graduated from Japanese university in March 2014, 23 years old

It has already been three months since I started my study abroad. There has been trials and errors as I sometimes face unfamiliar issues, but I stay positive and believe that every challenge is an opportunity for further growth. In the U.S., I find myself in an environment where, through close contact with students who come from all over the world, every day I can learn something new both at school and in my life outside school. And I realize that this opportunity to go forward, to realize my future dream while stretching my capacities to their maximum, is thanks to the Daishin Scholarship. I am really determined to do my best in order to meet the expectations of everyone who has offered me this precious chance, and I shall strive to give back from the knowledge and experience learnt during this time not only to Japan, but also to the international community.

Comments of a 2013 Scholarship Student

“I will do my best to make more progress through my studies and a new life.”

Graduated from a Japanese university in March 2013, 23 years old

While I was very anxious about whether I would be able to keep up with my studies in a graduate school overseas and in my competence to communicate in English when studying abroad, my greatest concern was the expenses required for an overseas education. However, the staff at Daishin Scholarship supported me by listening to my concerns and helping me in various ways, even before I was granted the scholarship. I received great moral support. I have just arrived in London. I aim do my best in graduate school and in my new life in an English-speaking environment so I can make greater progress in my studies as well as in my life.


Comments of a 2012 Scholarship Student

“Studying is not easy and involves many challenges, but I can feel myself growing. I will make every effort not to waste this year.”

Graduated from a Japanese university in March 2012, 24 years old

Attending a graduate school abroad was not an easy choice for me from the aspects of time and cost. However, after I started studying in the UK, I realized that this was the best investment of my life, and I do not regret my decision. Of course, the studying is not easy and involves many challenges, but I can feel myself growing and I am already excited to see the kind of skills I will gain within a year. Thanks to the Daishin Scholarship, I have the opportunity to study in the best location, London. I appreciate it very much. I will make every effort not to waste this year.

If you are interested in this scholarship, please check the items below

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